I’m Gabriel Deda — a brand designer based in São Paulo, specialized on branding and  passionate about icon design. For about four years I’ve been part of Interbrand’s creative team, helping shape the visual identities of some of the most influential brands in Latin America. My work spans strategic design, with a strong focus on building cohesive visual systems that drive brand growth.

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Over the years, I’ve partnered with a wide range of clients — from major financial institutions to tech and consumer brands — creating identities that balance clarity, emotion, and impact.