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Mattos Filho is one of Latin America’s largest law firms—and one that knows staying ahead means embracing what’s next. To raise the bar in a traditional industry, they launched Attix: a hub that connects legaltechs ready to scale real impact with clients who want smarter, faster legal operations. We shaped the brand from the ground up—strategy, visual identity, and key messages.
Because Attix is born from Mattos Filho yet built to play a different role, the logo had to hold both truths: close, but clearly its own. We kept the signature emphasis in the wordmark by highlighting the bar that links the two “t”s in Attix, and carried over Mattos Filho’s purple—brightened to feel at home in the tech universe. At the same time, we shifted to lowercase letters and removed the parent brand’s orange to underline independence. The iconic upward arrow that symbolizes Mattos Filho’s pursuit of excellence becomes a horizontal bar in Attix, expressing connection—between firms and legaltechs, ideas and execution, today’s needs and tomorrow’s possibilities.
For moments when the relationship should be explicit, we created endorsed versions that bring Mattos Filho’s name alongside Attix in key applications.
Visually, Attix speaks the language of digital building blocks. Inspired by pixel grids and the rhythm of code, we designed a system of geometric meshes—bars that generate structure and motion. These meshes act as a living grid, guiding type, imagery, and layout to create a brand that feels precise, progressive, and unmistakably connected.
Attix isn’t just a new name in legal innovation; it’s a bridge—designed to bring more efficiency to clients, more scale to legaltechs, and more momentum to the entire industry.
Interbrand Latam
Creative Direction:
Gil Bottari
Design:
Diogo Aso, Gabriel Deda, Laila Rotter.
Strategy Direction:
Anne Grecco
Brand Strategy:
Cristiane Scaff, Bianca Daccache, Isabel Mossato
Copywrting:
Jéssica Naveira