The Movida iconography was created as a key component of the brand’s rebranding, designed to unify and elevate the user experience across every touchpoint — digital and physical. The new system introduces a family of over 50 pictograms that enhance usability, accessibility, and emotional connection throughout the Movida ecosystem.

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In digital environments, the icons play a crucial role in creating intuitive navigation and visual coherence across apps, websites, and in-car interfaces. Each pictogram was designed on a 48x48 pixel grid, ensuring perfect scalability and clarity on screens of all sizes. Simplified versions were developed for smaller contexts, maintaining consistency and readability without losing the brand’s personality.

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Beyond the screen, the icons extend to Movida’s physical spaces — from wayfinding systems to service signage — creating a seamless visual language that guides users through every step of their journey. This continuity between digital and physical experiences reinforces Movida’s human, joyful, and bold identity while building trust through clarity and design precision.

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Motion design adds a layer of interactivity and emotion, transforming static shapes into expressive moments of connection. Every movement is intentional, designed to enhance comprehension, delight users, and bring the brand’s energetic, digital-native spirit to life.

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The entire system originates from the brand’s logo — the “i” that lends its line and dot to the icons — creating a strong sense of ownership and unity. More than a graphic language, the Movida iconography is a design tool that simplifies complexity, improves interactions, and shapes memorable experiences wherever the brand meets its users.